P.59 Environment and SDGs (2)

Environment and SDGs Business Foundation

Output toward SDG achievement

According to the latest SDGs campaign viewer survey,* 93% of respondents indicated that they are “aware of the SDGs and taking action toward them in their daily lives,” and 69% said that they had a “positive impression” of TBS for conducting the campaign. * Data by Video Research Ltd.

ACTION to move society

—SDGs campaign entitled “Week to Make the Earth Smile” Building on the communication power of media, we are ad- vancing our initiatives from the phase of “raising awareness” of the SDGs to the phase of encouraging concrete “action.” At the center of this is “WEEK to Make the Earth Smile,” which we launched in November 2020 ahead of other commercial broadcasters. In 2026, swimmer Rikako Ikee and wheelchair tennis player Tokito Oda were appointed as ambassadors, and under the theme “ACTION! For the Children of the Future,” they encouraged action on the SDGs on various programs. We have also begun an initiative to collect used clothing from viewers and upcycle it for costumes for the performers at the opening ceremony of the Asian Games.

Well-being generated by experiences

—SDG event entitled “Plaza that Makes the Earth Smile” “Plaza that Makes the Earth Smile,” held every spring and autumn around the Akasaka Sacas Square, serves as a “hands- on learning space” where approximately 20,000 visitors each year learn about the SDGs through their five senses. The 11th event, held in spring 2026, targeted children and families. With “sports” as the main theme, it communicated that “well-be- ing,” i.e., physical and mental health, serves as a driving force for resolving social issues. In collaboration with the Japan Wheelchair Rugby Federation, we set up demonstration and experience areas featuring active members of the Japanese national team, providing opportunities for the participating children to deepen their understanding of diversity and enhance their own well-being. In addition, high school and university students took part as production and management staff. This enabled “intergenerational learning,” through proactive connection with society. On the environmental side, renewable energy generated by Group company TBS GX was used to supply some of the venue’s electricity, which directly conveyed TBS’s initiatives to the visitors. By connecting broad- casting, digital, and real experience, we draw out concrete actions from the next generation and fulfill our role as a media company that contributes to the enhancement of well-being across society as a whole.

Co-creation of value with the next generation

—Community comprised of TBS and young people to resolve social issues called “ACTION to Make the Earth Smile” We regard the next generation, who will carry the future, not merely as “viewers,” but as “partners” who will change society together with us, and are expanding opportunities for value co-creation. The community “ACTION to Make the Earth Smile” was launched through collaboration with young people work- ing on the SDGs and is pursuing various activities. In March 2026, we held an event called “ACTION for Education,” where 50 students from diverse backgrounds got together to discuss education in Japan. In addition to these initiatives, in August 2025 we co-host- ed a special exhibition titled “Passing On the Story” with the United Nations Information Centre, Tokyo at Expo 2025 Osaka, Kansai, and as part of that, we held an event for university students called “ACTION for Peace.” Furthermore, starting in 2025 and continuing into 2026, we have taken the special exhibition on the road, visiting 11 universities and high schools nationwide. Such ongoing initiatives provide a foundation for TBS to gain the support and trust of the next generation. The TBS Group will continue to combine the power of young peo- ple with the power of media to co-create movements toward a sustainable future. 59