Foundation for content creation: studio infrastructure and
TBS actively develops studios aligned with the Group’s overall content strategy to achieve high-quality and efficient content creation. Going forward, we also aim to create new value and revenue sources by utilizing both studio infrastructure and proprietary technology. Vast creative space: Midoriyama Midoriyama Studio: the home of drama creation The TBS Midoriyama Studio is one of Japan’s leading video production hubs, featuring state-of-the-art studios across an expansive 80,000-tsubo (approximately 264,000 m2) site. Serving as the core of high-quality drama production, it leads video production in Japan with its unparalleled scale and com- prehensive functionality. TV program production taking advantage of sprawling open space TV programs such as “SASUKE,” filmed on the vast Midoriyama site, have gained immense popularity not only in Japan but also overseas. The skateboard version of “SASUKE,” titled “KASSO,” which sees boarders tackling a tricky obstacle course, has become especially popular among younger audiences. AKASAKA: the hub for media innovation Featuring cutting-edge broadcasting equipment, the TBS Broadcast Center is a comprehensive media hub that encom- passes not only transmission facilities and 11 TV production studios supporting content creation, but also radio broadcast- ing, live streaming and digital distribution functions. Adjacent to it is Tech Design X, an innovation space where technology and design intersect. This facility generates new experiences beyond the traditional boundaries of content creation and hosts a wide variety of events.
Midoriyama Studio Introduction vodeo Create new value and revenue sources through infrastructure and technology utilization TBS’s technological expertise and knowhow, deeply rooted in the broadcasting business. Recently, we have begun providing this to external parties, creating new sources of revenue. Dramas for global streaming platforms are being filmed at the Midoriyama Studio using state-of-the-art production equipment. Meanwhile, with regard to proprietary technology, our focus is end-to-end, from R&D through to external sales, and we are extending its applications beyond the broadcasting in- dustry into other fields. In addition, we have begun providing technology consulting services aimed at addressing the issues faced by companies in other industries, with the goal of further expanding our sources of revenue. Creation of corporate value and new sources of profit Studio infrastructure Proprietary technology Enhancing the quality and efficiency of TBS program production Content creation External deployment Monetization through external deployment 57