P.13 Message from the President of TBS TELEVISION, INC. (3)

Message from the President of TBS TELEVISION, INC. Message from the President Anime is Japan’s strongest content on the global stage. We will now step up our efforts to increase the number of anime broadcast slots and create new IP with global appeal. At the same time, we are strengthening our efforts to expand the content we have created to global audiences. We have already been developing variety-show formats such as “SASUKE” and “Takeshi’s Castle” for global distribution, and we intend to expand these efforts further. With “KASSO,” a new content concept featuring skateboarding, we have begun taking on the global market as a new content offering fol- lowing in the footsteps of “SASUKE.” We are pursuing global opportunities not only through video, but also through events and merchandise. We are also expanding the overseas sales of our streaming content, and the scale of our business is growing year after year. TBS has been a member of EGTA since the 2010s, making it the only Asian media company among its members. EGTA is an international industry association for television and radio advertising, made up primarily of European broadcasters. Through our membership, we are able to exchange knowledge and insights, conduct industry research and analysis, and contribute to the development of the television industry. We are also expanding our business relationships with European advertising agencies by leveraging the opportunities offered by streaming advertising.

The trust of society that supports these challenges

Our challenges will continue to expand in scope. But to pursue these challenges, we must reinforce the foundation on which we stand. That foundation is the trust we have built over more than 70 years as a news organization. Because we live in an era flooded with fake news, the accuracy of the information reported by TBS News must serve as a beacon for society. We must face the realities of society with integrity and sincerity, and deliver the information people need. This commitment forms the bedrock of the trust we have built. We never lose sight of the fact that this asset of “trust” is what enables us to take on bold challenges in the world of entertainment. To deliver this “trust,” we launched the news sites “TBS NEWS DIG” and “TBS CROSS DIG with Bloomberg.” In addition to delivering information through television broadcasting, we continue taking on new challenges in how we deliver news, with the aim of providing users with accurate news as quickly as possible.

A future built on mutual respect

Ultimately, it is people who drive these challenges forward— the people who work within the TBS Group and the external partners who support us. During my university years, I was a member of the rowing club. Rowing is often called the ultimate team sport. Four or eight rowers must move as one, rowing in perfect unison and keeping a precise rhythm; otherwise, the boat cannot reach its full speed. Through rowing, I took to heart the phrase, “One boat, one crew.” If even one of the eight rowers rows to a different rhythm, the boat immediately loses speed. Everyone must focus on the same goal, listen closely to the sound of their teammates’ oars cutting through the water, and find the same rhythm. Only then can the boat accelerate at remarkable speed. The TBS Group is, in essence, a single boat. Our content creators, content strategy team, technology team, sales team, and program promotion team, as well as our colleagues at TBS SPARKLE, INC., TBS GLOWDIA, INC., and TBS ACT, INC. who support our content creation, are all part of this boat. They are also joined by members working behind the scenes and colleagues in the Lifestyle Business. There is no single protagonist in this Group. Above all, I want everyone to deeply respect one another’s expertise and row together with a shared sense of purpose. The only way to overcome the governance and human rights challenges we face today is through this “mutual respect.” My greatest mission is to create the Japan’s most creative workplace in Japan, where everyone respects one another and can pursue the “best moments” with a smile. In closing, in FY2026, the TBS Group will lead Japan’s entertain- ment industry as a company that delivers the “best moments” to people around the world and helps shape the world of tomorrow. To all our stakeholders, Our boat is now accelerating at an unprecedented speed. The first step is to move forward. As we move ahead, the landscape before us begins to change. We will continue to take on challenges and contribute to building a better society. We invite you to see the view that awaits us beyond these challenges. 13