Strategies for Business
In Akasaka, where TBS has developed and grown over the past 75 years since its founding, we hope to create large volumes of exciting new content and bring it to people around the world while further increasing the value of Akasaka and contributing to producing a buzz in the area. Constituent companies
Market environment recognition
What is the Akasaka Entertainment City Project? Akasaka Entertainment City Project is more than a mere real estate business. This is an initiative where broadcasting pro- fessionals, experts in the “software” side, remodel the massive hardware of the “city” itself to match their own content, going far beyond merely building physical spaces to attract visitors. Leveraging TBS’s content capabilities, making Akasaka a city where many people can feel a sense of excitement through real entertainment is what we aim to achieve through the Akasaka Entertainment City Project, and it shows the passion we incorporate into the urban development of Akasaka. TBS’s challenge continues as we build Akasaka into a city that constantly evolves and continues to captivate visitors to the area. First Look at Akasaka Entertainment City Construction Site & Renderings Progress of the Akasaka Entertainment City Project Construction is progressing smoothly toward the completion of the two buildings currently under construction as Phase 1 (scheduled for the end of March 2028) of the Akasaka Entertainment City Project. Visitors will be able to access the second basement floor of the eastern building currently under development directly from Akasaka Station, opening up to a magnificent grand space extending all the way up to the sur- face. Equipped with 360-degree signage, it will add color to the daily lives of visitors to the area throughout the year through seasonal presentations and effects. In addition, the vision is to make it one of the symbols of this development by linking it with broadcast content and events in the plaza to completely take over the open atrium space. Additionally, in the western building scheduled for com- pletion, it has been decided that Hilton’s lifestyle brand hotel “Canopy by Hilton Tokyo Akasaka” will open its first property in the Kanto region. Keeping in mind coordination with the the- aters and halls planned for the lower floors as well as continuity of experience, the hotel will offer an elevated stay experience. Key issues and KPIs
* Target number of visitors to the area: 10 million per year 41