P.37 Lifestyle Business (1)

Strategies

Lifestyle Business

for Business Lifestyle Business (General Merchandise Retail Sales/Beauty & Wellness Business) Bringing customers a more comfortable, more individual lifestyle Target net sales of 100 billion yen (FY2030) by expanding the Group’s portfolio in addition to the growth of the three businesses StylingLife Group introduction video Constituent companies Market environment recognition Basic strategies and KPIs StylingLife Holdings Inc. Group management platform PLAZASTYLE COMPANY BCL COMPANY General merchandise Beauty & wellness business retail sales business Household goods retail sales, Development, manufacture and sales of directly-managed store business cosmetics and quasi-drugs, etc. Franchise business, licensing business Manufacture and sale of cosmetic tools, hairdressing equipment, and scientific equipment NBD Headquarters New businesses Development of new businesses, as well as import, sales, and licensing businesses of overseas brands such as Cath Kidston and Happy Socks. CP Cosmetics Inc. BECAUSE CO., LTD. SEEDS MARKET CO., Ltd. Beauty & Umbrella planning and Advertising PR wellness business wholesale business marketing business Development, manufacturing, Product planning, manufacturing, Advertising PR marketing for Korean and sales of cosmetics and quasi- and wholesale business of weather cosmetics and apparel brands, and drugs, and manufacturing and goods, centering on umbrellas* retail store operations sales of beauty accessories, beauty * Became a consolidated subsidiary equipment, and scientific equipment in July 2025. Content

• Household goods, apparel, etc.
• Cosmetics, quasi-drugs, etc.
• Character licenses
• Facial aesthetic care, etc.

Platform

• Stores (PLAZA/ROAliv)
• Wholesaling

(domestic drug stores)

• Licensed retailers (CP Salon)
• E-Commerce & catalog sales
• Overseas general trade Number of shops PLAZA BCL (ROAliv)

139 13 (±0 YoY) (+2 YoY) PLAZA PASS members Cath Kidston 7 (+5 YoY) Happy Socks 1 (+1 YoY) CP Salon Approx. 1,240 stores 6.17 million members (110% YoY) *As of March 31, 2026 Item Measures Analyzing consumer needs and providing Persistent inflation, soaring prices, high-added value products currency fluctuations Reviewing systems in response to rising costs Creation of new products and services, overseas Domestic population decline, aging, and expansion, maintenance of appropriate increase in inbound tourists personnel expenses, and utilization of digital technologies Active opening of new stores and renovation The return of customers to physical stores and of existing stores, and strengthening expansion of the e-commerce market of OMO initiatives Surging procurement costs for raw materials Early securing of inventory, and supplies, supply delays review of ordering timing Sources of strength and issues Sources of strength The TBS Group has manufacturing functions and retail functions, and also has many touch points with Generation Z. Utilizing this competitive edge, we are proactively working on the develop- ment and sales of new products that accurately fit with lifestyle changes. We are also focusing on sales promotions that use stores and social media, and are garnering attention as trend-starters. Issues “Expansion of PLAZA EC scale through OMO strategy*” Following the renewal of the PLAZA online store in November 2024, we are driving omni-channel utilization and customer base expansion as the core of our OMO strategy, en- hancing the purchasing experience through continuous feature additions and usability improvements while elevating channel value via the expansion of EC-exclusive merchandise (MD). By clarifying the roles of merchandise marketing and store-driving traffic, and by expanding the influence of e-commerce, we aim to contribute to company-wide sales and growth. * OMO (Online Merges with Offline) Strategy: A strategy aimed at centrally managing and effectively utilizing customer purchasing data, behavioral history, and other rel- evant information by eliminating the boundaries between online and physical stores. In FY2025, we achieved increases in both revenue and profit year-on-year. Driven by strong performance in the apparel and Basic strategies Key KPIs The number of business partnerships, Business partnership, M&A, SLH number of directly-managed stores, and overseas growth and the number of wholesale partners Opening of new stores, PLAZA renewal of existing stores, OMO, Number of PLAZA stores and members and strengthening of original products Number of product developments, Expansion of brand categories and number of brand categories, BCL strengthening of overseas business number of distribution stores, and number of directly-managed stores Opening of new salons and acquisition Number of licensed retailers, salons, CPC of F1 demographic segment and customers Number of business partners, BECAUSE Expansion of collaboration and OEM, number of wholesale partners, CO., LTD. and overseas growth and number of SKUs Net sales results and forecast Business General merchandise retail sales business Beauty & wellness business New Business Development (NBD) Umbrella planning and wholesale business (BECAUSE CO., LTD.) FY2024 472 178 1 — (Unit: 100 million yen) Net sales FY2025 FY2026 (Forecast) 488 525 197 202 11 22 2 17 general merchandise categories and various promotional cam- paigns, PLAZASTYLE COMPANY, the general merchandise retail sales business, achieved record-breaking sales and increases in both revenue and profit. In the beauty & wellness business, BCL COMPANY drove significant revenue growth, heavily supported by the strong performance of its flagship brands “Saborino” and “KANSOSAN.” In new businesses, we acquired the exclusive import, sales, and licensing rights for the Swedish legwear brand “Happy Socks,” and opened the first store at LUMINE EST Shinjuku in September 2025. “Cath Kidston” also achieved e-commerce expansion and new store openings that signifi- cantly exceeded plans. Furthermore, we have newly welcomed BECAUSE CO., LTD., a provider of weather goods centering on umbrellas, into the group, and are working on strengthening product development and overseas growth. 37

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