P.28 New IP Strategy (2)

New IP Strategy Growth Strategies

Acquisition of IPs

“Kikipuppup” steadily growing throughout YouTube markets across various language regions

“Kikipuppup,” a new family-oriented anime series, is jointly de- veloped by TBS and South Korea’s The Pinkfong Company. Since launching on YouTube in October 2025, a period of just under a year, the channels have continued to grow steadily across various language regions, surpassing 750,000 subscribers for the English version, 86,000 for the Japanese version, 69,000 for the Korean ver- sion, and 27,000 for the Spanish version (figures as of August 2026).

BMSG 3rd Boys Group “STARGLOW” debut

“STARGLOW,” the third boy band from BMSG, made its debut in January 2026, emerging from the audition project “THE LAST PIECE,” which was broadcast on TBS and streamed on YouTube from July to September 2025. With their debut song “Star Wish” reaching number one on the Oricon Singles Weekly Charts and their selection as the only Japanese act for the UK’s “The NME 100: Essential Emerging Artists For 2026” list, they are poised for success both at home and abroad.

Acquisition of Xenotoon as a Group company by SAND B Inc.

On May 15, 2026, SAND B Inc. utilized an investment facility totaling 30 billion yen to acquire a 51% controlling stake in Xenotoon, a company led by Koichi Kawase. Xenotoon is a decentralized, SNS-first and creator-first anime studio that owns assets including a 3DCG animation studio led by Gensho Yasuda, an animation creator with over 6.3 million total SNS followers. Leveraging technologies such as WEB3, AI, and XR, the company is taking on the challenges of democratizing anime fundraising, production, and distribution. Moving forward, SAND B Inc. will accelerate the TBS Group’s anime business, aiming to discover and cultivate new IPs as well as acquire mega-IPs. ©BMSG

TBS HD

Established a 30 billion yen investment facility for a wholly owned subsidiary

Hi-Fi Un!corn

Embarking on a live tour across five Asian cities The major-label debut album “FIRST MOVE” was released in March 2026. Furthermore, Hi-Fi Un!corn held their third Asia tour, “Hi-Fi Un!corn 2026 ASIA LIVEHOUSE TOUR -FIRST MOVE-,” across five Asian cities (Osaka, Tokyo, Taipei, Hong Kong, and Seoul) from April to June 2026. Hi-Fi Un!corn is expanding its fandom in Asia.

• Acquisition of content IPs, • Promotion of revenue and gross discovery and cultivation profit diversification and global of promising IPs rollout through collaboration with promising IP partners Acquired a 51% stake in K contents Inc.

Acquired a 51% stake in Xenotoon Investment/ acquisition, etc. ©The Pinkfong Company ©FNC ENTERTAINMENT JAPAN INC. ©K contents Inc./HUMAN BUG ©Gensho Yasuda/Xenotoon, UNIVERSITY and MARY MARY MARY Make a Girl Project ©Tokusan TV 26 28