P.27 New IP Strategy (1)

New IP Strategy Growth Strategies

Creating and acquiring IP to bring wonderful “moments” to the world In the IP business, the key is owning “original IP” that enables free, rapid, and flexible development. To that end, TBS is pursuing two strategies: “Creating new IP from scratch” and “acquiring companies that possess established IP.” Global Rollout of IPs IP creation

Maximizing value through IP creation and

leveraging via the Creative Engine FUNNEL Model In its “TBS Group Medium-Term Business Plan 2026,” TBS calls for further enhancement of creative power through the “pursuit of Timeless Value in content IP FUNNEL Model,” as well as the acceleration of the “EDGE” (Expand Digital Global Experience) expansion strategy based on “leveraging.” The Creative Engine FUNNEL Model is a model designed to refine IP by enhancing planning and development abilities across all its content IPs created by TBS, thereby enhancing marketing ability tailored to specific target audiences. By leveraging high-quality IPs generated from this funnel model in accordance with the EDGE strategy, we will drive dramatic growth in new businesses and maximize the value of the IP.

“KASSO FEST SKATE&SOUND TBS’s first event organized in North America

“KASSO,” a skateboard version of “SASUKE,” has been aired on an irregular basis since March 2025. To grow this into a global street brand, a two-day event titled “KASSO FEST SKATE&SOUND” was held in Long Beach, California, in March 2026. This is the first time TBS organized an event in North America. In addition to an apparel line, the KASSO brand is being developed across a full 360-degree spectrum, including the release of the game “KASSO GAIDEN: Escape from the Skaterverse” for Android and iOS in February 2026.

Release of “KILLER INN” jointly developed with SQUARE ENIX

In February 2026, we launched the Early Access version of KILLER INN, a new original game jointly developed with SQUARE ENIX, on Steam. This game is attracting attention from players both in Japan and abroad as a Player-versus-Player game based on the con- cept of a “high-speed mystery battle resolved through force.” Moving forward, in preparation for the official launch, we will incorporate user feedback and further enhance quality, aiming to improve the user experience and the brand value of the IP. Passion Planning (1) Enhance planning and development capabilities for all content IPs created by the TBS Group Concept Technology x Design Plan selection Marketing (2) Strengthen reach capabilities and capabilities for plan selection and marketing with an awareness of target Total weight of our powerful content IP (3) Refine created content IPs and bring them to market Dramatic growth We will create IPs by “funneling” in new businesses the combined capabilities of the 8,000 employees of the TBS Group, and “leverage” them toward a spectacular expansion Acquire and enhance content IP through investment to apply “leverage” in new businesses in EDGE domains ©Daniel CABRAL 27