P.5 Message from the President (1)

Message from the President

Ryujiro Abe

President, Representative Director and CEO, TBS HOLDINGS, INC.

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Message

Continuing to ask what it means to be human in the age of AI

In last year’s Integrated Report, I expressed my determination to once again strive toward “JAPAN as No. 1.” This does not mean seeking to bring Japan—once the world’s second-largest economy—back to the top in terms of economic size. The “JAPAN as No. 1” that I envision is a nation where every indi- vidual can feel a sense of happiness, respect one another, and live with hope for the future—one that is recognized by the world as a “leading country in well-being.” If the TBS Group can contribute to making this vision a reality even in a small way, there is no mission we could be more proud to undertake. At the same time, if we turn our eyes to reality, horrific wars continue, social divisions are becoming increasingly acute, and uncertainty is growing day by day. Japan also faces numer- ous challenges, including population decline, a falling birthrate and an aging population, and rising prices. However, I am not pessimistic about the future of this country. Japan has a culture that captivates people around the world. It has technologies that we can present to the world with pride. And above all, there is a spirit of caring for others, supporting one another, and living in harmony with one another. No matter how much the times may change, I believe this value will never be lost. And now, we stand at a historic turning point as signifi- cant as, or perhaps even more significant than, the Industrial Revolution and the Internet Revolution. The AI Revolution. AI will change the way we work. It will reshape industries. It will even transform the very fabric of society. In broadcasting, AI-generated voices have already begun reading the news. Before long, we may even see AI artists indistinguishable from humans captivating people around the world. At TBS Midoriyama Studio, one of Japan’s largest content creation facilities 05