P.31 Media and Content Business (2)

Media and Content Business Strategies for Business

Leveraged content with Timeless Value

As population decline and the drop in Persons Using Television (PUT) become inevitable trends, we anticipate facing a chal- lenging phase where maintaining the performance level of the traditional terrestrial broadcasting business will be difficult. TBS is strengthening its existing businesses, and building on that foundation, is diversifying and expanding its revenue streams. Strengthening Existing Businesses x Expansion Strategies = Creation of Timeless Value TBS is expanding its existing businesses by driving powerful content IP creation and strengthening sales capabilities as twin engines of growth. By leveraging this foundation to break through traditional terrestrial boundaries and expand our distribution “exits,” we are diversifying our revenue streams. Through this, we generate Timeless Value of content that transcends eras, borders, and media, continuously expanding the possibilities of television.

Transcending time Transcending media

The TV drama “Boys Over Flowers” first aired in October 2005, but it recorded over 4 million views on TVer during the single month of April 2026. Additionally, since the first season of “The Quintessential Quintuplets” aired in 2019, we have continuously produced films and special anime. A fan event was held in May 2026 that drew an audience of 8,000 people. We are also planning the broadcast of a new special anime. Anime Season 3 “The Quintessential Quintuplets: [Four Seasons] & [New OVA]” (Upcoming broadcast) “The Quintessential Quintuplets SPECIAL EVENT 2026 in TOYOTA ARENA TOKYO” “The Quintessential Quintuplets” stage play TV special anime “The Quintessential Anime Season 1 Anime Season 2 TV special anime Quintuplets*” “The Quintessential “The Quintessential “The Quintessential Quintuplets” Quintuplets ∬” Quintuplets∞” Following its terrestrial broadcast in July 2021, “TOKYO MER” expanded through a special drama into two theatrical feature films, with both cinemat- ic releases achieving massive box office success. Five years have passed since the drama’s broadcast, yet it maintains high popularity while seeing viewership on platforms like TVer surge in tandem with theatrical releases, creating a powerful synergistic effect. Spin-off events originating from terrestrial broadcasts such as “Love it!” and “CDTV Live! Live!” are also performing well. Pop-up cafés for “Rilakkuma” and “Candy Caries,” short animations conceived from the planning stage with merchandise sales in mind, have also generated significant buzz.

Business Model

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Released in August 2025 Film “TOKYO MER: Mobile Emergency Room ©TBS Released in April 2023 -Nankai Mission-The Movie” Film “TOKYO MER: Mobile Emergency Room -The Movie” April 2023 Special drama “TOKYO MER: July 2021 - The Sumida River Mission” Drama “TOKYO MER: Mobile Emergency Room” January 2019 - January 2021 - September 2023 December 2024 March 2025 May 2026

Create

Transcending borders

©TS/S, TP ©Aidairo/SQUARE ENIX, HANAKOKUN2 Project Produced as a streaming anime, “Takopi’s Original Sin” earned high acclaim, including nominations for international awards, and the theatrical release of the film “Takopi’s Original Sin: Thank You, See You Tomorrow” has now been confirmed. “Toilet-Bound Hanako-Kun” series boasts strong popularity, particularly in North America, driving robust performance in both program distribution and merchandise sales. ©S/TR ©Tomoki Misato /WIT STUDIO/Tooth Fairies 31