P.34 Media and Content Business (5)

Media and Content Business Strategies for Business Becoming the most-chosen broadcaster in streaming, and expanding to the world In FY 2025, TBS achieved a “triple crown” on TVer and TBS FREE, as a result of its efforts to maximize content value and leverage synergies between its broadcasting and digital businesses. Leveraging world-class production capabilities, we are also expanding our global strategy. Achieved a “triple crown” across free streaming

services

In FY2025, TBS achieved a “triple crown” by ranking first among commercial broadcasters across all three primary metrics, total views, unique browser (UB) count, and total viewing hours, on the official commercial TV streaming service “TVer” and its proprietary streaming service “TBS FREE.” In FY2025, in addition to the continued success of pow- erful killer content such as “Any Theory Goes” and “Then You Try Making It!,” we also strategically streamed past hit titles. Boasting an overwhelming content portfolio of over 1,100 programs and a total of more than 13,000 episodes. This built a “content loop” that drives user retention and navigation across TBS’s diverse content portfolio, resulting in record-breaking highs for both total views and total viewing hours in the com- pany’s history. TBS achieves a triple crown in free streaming, ranking 1st among commercial broadcasters in total views Performance of key KPIs on digital platforms

• Total views: Approximately 1.09 billion (Ranked 1st among commercial broadcasters/all-time high)
• Total viewing hours: Approximately 500 million hours (Ranked 1st among commercial broadcasters /all-time high)
• Unique browser (UB) count: Approximately 49 million UBs (Ranked 1st among commercial broadcasters)

Beyond broadcasting, toward the world

Under its “VISION 2030” management policy, the TBS Group sets forth a transformation into a “Global Content Group” that transcends the framework of broadcasting and com- mands competitiveness in the global market. FY2025 served as a year to embody “EDGE,” its core strategy, by accelerating the acquisition of powerful external IPs, the establishment of world-class production systems, and strategic partnerships with global partners. Furthermore, positioning streaming as our highest-priority distribution strategy (streaming-first), we promote a flexible and multifaceted rollout independent of any specific platform, aiming to maximize IP value. In this way, TBS elevates stories originating in Japan into global IPs, upholding and embodying its brand strategy’s purpose: “Inspiring Global Love for Japan through Timeless Moments.” Strategic partnership between TBS, U-NEXT, and THE SEVEN Starting with its broadcast on TBS, the large-scale Japanese sword action drama “Chiruran: Shinsengumi Requiem” estab - lished a “global standard” production framework through a partnership with U-NEXT that envisions not only domestic streaming but also a North American and global rollout via platforms such as the U.S. streaming service HBO Max. This resulted in ranking in the Top 10 on HBO Max across a total of 47 countries (as of June 15). “Chiruran: Shinsengumi Requiem” ©Hashimoto Eiji, Umemura Shinya/Core Mix ©THE SEVEN Ongoing co-production with NETFLIX Produced by THE SEVEN, Season 3 of “Alice in Borderland” was released worldwide exclusively on NETFLIX and ranked 1st globally in the non-English series category, maintaining a strong relationship with the mega-platform to target global hits for Japanese IPs. Streaming “Alice in Borderland” Seasons 1–3 exclusively on NETFLIX ©Haro Aso, Shogakukan/ROBOT “Alice in Borderland” Season 3 Strategic partnership with The Walt Disney Company (Japan) Ltd. In April 2026, we signed a co-development agreement aimed at global rollout via Disney+. By combining THE SEVEN’s creative capabilities with Disney’s storytelling expertise, we are working to develop global IPs that resonate with audiences worldwide from the earliest conceptual stages. 34